Has your car lost its “new car” smell? Maguire's advanced Re-Fresher technology not only removes unwanted odors wherever they hide, but also replaces odors with a pleasant new car scent that lasts for weeks.* Maguire's Whole Car Air-Re-Fresher penetrates the complete interior by moving through the ventilation system, across the headliner and in-between all other hard-to-reach areas. *Maguire's Re-Fresher technology permanently removes existing bad odors through chemical bonding at a molecular level.